How I create impact

Identify opportunities through research and systems thinking.

I manage the end-to-end design process, from client consultation to final delivery, where each project integrates user experience, operational workflows, and strategic decision-making.

Designing meaningful experiences, driving strategic impact.

Strategic impact

Human-centered design

Project leadership

Focus group session to gather project insights.

Stakeholder management

Understanding people and context to create meaningful solutions.

Planning, organising and leading projects from concept to delivery.

Aligning goals, communicating clearly and building strong collaborations.

RSA Innovation Badge

Awarded by the Royal Society of Arts, Manufactures and Commerce (RSA) through Coventry University's Level 7 Professional Practice and Innovation programme.

The credential recognises the ability to critically understand changing work and business contexts, apply advanced tools to real-world challenges, evaluate market and social venture opportunities, and critically assess creative ideas and industry practices.